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Vision

Leonard Strategic Advantage truly helps clients prosper - and has fun doing it.

LSA Business Model

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About Us

Leonard Strategic Advantage (LSA) assists individuals and organizations to improve results and reach new levels of performance. Our results-focused approach positively impacts the individual and the entire organization.

Every business has its distinct history, unique leadership, employee issues, customer focus, and challenging obstacles. We guide our clients through the process of looking at where they are versus where they want to be, and together formulate a plan to move forward. Leonard Strategic Advantage assists clients to define their unique vision and goals to achieve success. We help businesses and individuals achieve improved results through Strategic Business Planning, Organizational Development, and Coaching. We are dedicated to “working with” businesses and individuals to achieve positive results.

About Tom Leonard, Owner of Leonard Strategic Advantage, LLC.

Listen to learn more about Leonard Strategic Advantage's three main focus areas as heard on the South Carolina Business Review.

Contact us for more information on how we can help your organization achieve the results you’re looking for.

Values

By what values do you wish to be known?

INTEGRITY

Means what:

Impeccable Honesty,
Ethical, honest, fair, open and quality driven,
Ensure fair equitable treatment for all employees: no intra-company politics,
"Do unto others as you would have them do unto you."

Measurements:

Truth when dealing with facts, disagreement allowed over “Business Judgments”….”Focus on the Facts.”

OUTSTANDING CUSTOMER SERVICE

Means what:

“Be responsive” …”Service to the customer above all else.”
Service that meets our customers’/clients’ expectations.
Service that exceeds our competitors performance.
Service that exceeds our customers’ expectations.
Internal customer service and courtesy that meets/exceeds our expectations.

Measurements:

Customer surveys – meet or exceed expectations.
Internal customer surveys and by performance reviews.
Versus industry benchmarks.

INNOVATION

Means what:

Especially focus on innovative, superior products for our consumer and superior services and programs for our customers.
Make continuous improvement in everything we do.

Measurements:

Customer, employee, supplier surveys.

FUN

Means what:

We have our winning “game plan” (Strategic Plan), let’s enjoy ourselves while executing it. Ever-increasing sales and profits for our company are fun.
Work hard, play hard—use good judgment.
“This is why I love to come to work everyday.”
Encourage personal actions/decisions in line with our Vision, Values, and Mission.
Can only be engendered from mutual respect for individuals.
Accentuate the positive.

Measurement:

Results in increased sales and profits.
Employee surveys.
“Vibrant” employee enthusiasm.
On-going employee education.

LONG TERM

Means what:

We will think and make decisions to increase the long-term value of our company in line with our Vision, Values, Mission and Goals.
We’ll make our decisions in line with our values -- versus short term, stock price, and quarterly decisions.
Our #1 Long Term objective is “To Increase the Long Term Value of our company.”

Measurement:

Stock Price/equity growth and success over time (make continuous improvement).

PROFITABLE

Means what:

EBIT ROS of 10% to 15%; EBITDA ROS of 15 to 20%.
When you lose money there will be no investments/business/future; when you are below benchmarks—you are liable to get a new boss/owner—or job.

Measurements:

P&L, balance sheets, cash flow -- benchmarks.
Accountability versus Action Plans.

Beyond these Six Core Values We Also Value Our Commitment to the Communities in which we operate is to be responsible corporate citizens who contribute our time, financial, or leadership capabilities to organizations in which we have interest. We will operate so that the world will be a better place because of our contributions to it.